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Many brands are created to live and breathe a common goal; sell product and make money. While this certainly is not a bad thing, it is not the primary goal at Framar. Owned and honed by a hairstylist, Framar has always been about bringing tools to the colorist that inspire and help them to be their best.

A history of over 30 years has given Framar the ability to watch the technology within the world of color advance at a beautiful and rapid pace. At Framar, we celebrate
the hundreds of color companies that are constantly pushing themselves to create the most beautiful color for every head of hair.

It is our honor to stand alongside each and every one of them with a passion to give their colorists the tools, inspiration and network they need to flourish in their creations. To
understand Framar is to understand that our goal is to be the logical choice in color tools for every ambitious and gifted colorist. Our customers are everywhere; so we must be

Our customers are constantly changing, growing, succeeding so we must be able to change, grow, succeed. The social media platform has been our biggest gift; now (more than ever) we are able to connect, listen, promote and celebrate our customers; and we take pride in doing just that. Talk to us, we want to talk to you. We are honest, open, family owned and waiting to work with you. We are your extended family; we are Framar.

Contact Us

Marketing Manager

Desiree de Gruchy
Marketing Manager
011 305 1600


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Contact Us

Twincare International
21 Peltier Drive, Sunninghill,
Johannesburg, 2157.

Tel: 011 305 1600

Mission Statement

To provide salons and consumers with superior professional products and accessories to maximise salon profits and consumer satisfaction.