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We are a natural beauty brand focused on high-performance hair, skin and style. We only use the highest quality natural ingredients combined with non-toxic-to-skin alternatives and advanced science, to create amazing products that are good for you and the environment.

Our unique combined knowledge and passion for styling, innovative thinking and Scandinavian heritage has allowed us to create a brand that is focused on creating amazing, sustainable products that simply work.

REF is about being who you are, helping you feel better from the inside out.
REF is not about becoming someone else.
REF is about the beauty of you.

Get started with REF in your salon

Contact Us

Marketing Manager

Patricia Hayes
REF Marketing Manager
011 305 1600

Sales Manager

Shaun de Jager
REF Sales Manager
011 305 1600

Sales Representatives

Please check back soon…